Jessica Alba's Honest Company Sues Company for 'Honestly Cute' Brand Toys

Jessica Alba’s Honest Company

Sues Toy Company …

It’s Honestly Not Cute What You’re Doing!!!

11/3/2017 6:49 PM PDT


Jessica Alba‘s Honest Company is going after a baby toy manufacturer for ripping off its brand name AND its floral pattern … according to a new suit.

Alba’s company claims another Delaware company — JAKKS Pacific — started cranking out baby and toddler toys and strollers under the name, “Honestly Cute” … in an attempt to make customers think the products are associated with Honest Company.

Even worse — the JAKKS products include a floral design on the packaging that Honest Company says is way too similar to one it has trademarked … according to the docs.

Alba’s company wants JAKKS to drop the “Honestly Cute” name and get a new design … and it’s going after damages.

We reached out to JP … no word back so far.

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