Paul McCartney announced that he has joined with online telecommunications app Skype, to launch a new range of animated love-themed Moji’s for Valentine’s Day.
The new creations feature exclusive new McCartney music with Skype’s animated designs for 10 unique Moji’s, available on Skype now.
The new Moji’s are short animated clips that you can use during Skype chats to express emotions, according to Press Party.
They will be unique to users of Skype and feature sound as well as video.
The collaboration will allow Skype users to use McCartney’s music, the announcement says, “express love through music.”
The company worked with the legendary singer and former Beatle to compose music for specific emotions.
McCartney then recorded his compositions over a week at his Hog Hill Mill Studio in Sussex, England, U.K.
To create the Moji’s, McCartney was sent a brief by Skype to compose for specific emotions. He recorded his compositions over a week at his Hog Hill Mill studio in Sussex with a variety of instruments including guitars, keyboards, drums, xylophone and his voice.
McCartney stated that in order to give the whole set a signature sound, he started the compositions on a Moog synthesizer.
The music legend revealed, “I wanted it to sound sort of electronic, so I wanted the signature to sound electronic rather than acoustic guitar, for instance.”
“So I got the overall signature on the Moog in order to give it a modern flavor. It turned out to be a great laugh at the same time as challenging because you suddenly realize you’ve got to compress a musical interpretation of an expression into less than five seconds,” the composer remarked.
“It was like doing a huge crossword puzzle and coming up with all these solutions. And at the same time it was musical so it was great practice for me in the studio,” he explained.
In an interview done for the project, McCartney revealed that he uses Skype frequently:
“I do use it when I’m on tour to keep in touch with friends and family,” he said.