Adding meat to a pizza, for example, costs you an average of $3 per additional topping, but it only costs the pizzeria 48 cents. That’s a whopping 525% markup per item. It’s the same markup for vegetables on your pie too. It’s $2 per topping for you, but only 32 cents for the restaurant. In fact, pizza in general has the highest markup of any restaurant food out there. A plain margherita pizza hovers around 580%, and a meat-lovers comes in at 636%.
If we go back to burgers, adding cheese now costs you an average of $1.50, as opposed to the 29 cents they pay—a 417% markup. The average cost of a restaurant burger is around $9, so adding cheese makes it $10.50. Now the overall markup of your burger has jumped from 384% to 436%. Of course, none of this is a huge shocker if you’re familiar with the restaurant business. Those markups are how restaurants make their money, after all, and they’re not going away. That said, there are some add-ons that have a little more value than others. Like good ol’ guac.
Adding guacamole to your burrito costs an average of $2, but costs the restaurant about 52 cents per serving. That’s only a 285% markup, which is fairly low comparatively. And if the restaurant offers a “deluxe” version of the burrito where several add-ons like guacamole, sour cream, and peppers are automatically included, the markup cost is significantly less. According to Priceonomics data, a standard burrito with meat has an average markup of roughly 346%. The deluxe version’s markup is only about 158%. Sour cream on its own, however, has a hefty markup at 425%. So if you want guac and sour cream with your burrito, definitely go for the deluxe version if that’s an option.