To be fair, if you’re buying “craft” beer from Walmart you get what you pay for. I’m not saying that playing it cheap means you deserve inferior product, I’m just saying that if you actually gave a shit about the kind of beer you’re drinking you wouldn’t be buying it from Walmart. And if you DO buy your beer from Walmart, well…are you really surprised that they’re being sued for passing off mass-produced beer as craft?
According to NY Daily News, the “Trouble Brewing” brand of beer currently sold in Walmart stores (though not for much longer, I would imagine) isn’t a craft beer like it’s advertised as — in fact, it’s actually mass-produced by Rochester’s Genesee Brewing and meets exactly zero of the criteria that determine whether a beer is craft or not, as defined by the Brewers Association. Some of those criteria include:
- Less than 25% of the craft brewery is owned or controlled by an alcoholic beverage industry member that is not itself a craft brewer
- Annual production of six million barrels of beer or less (approximately 3% of U.S. annual sales)
- The brewery must have the majority of its beers have a flavor that comes from “traditional or innovative brewing ingredients and their fermentation”
There, now don’t we feel well informed on craft beer? Take that information to your next hipster party and show it off like a vegan who just started a juice cleanse.
Sadly for Trouble Brewing, a name that couldn’t be more ironic if it tried, their beer is sold in over 3,000 stores across 45 states — and while I suppose that COULD happen and the beer COULD still be craft, what are the chances? Specifically, the lawsuit states that the “Defendant [Walmart] stocks its craft beer next to other ‘craft beers’ for sale in its stores, rather than with other mass produced beers, such as Budweiser, Miller or Coors products. Again by placing the craft beer on its shelves with other ‘craft beers’, defendant is further perpetuating the myth that it’s a craft beer.”
I dunno man — on one hand, no you shouldn’t be falsely advertising regular ol’ Natty Lite piss as craft beer. On the other hand, you are shopping at Walmart. And don’t get me wrong, because I love buying cheap plastic shit at low prices just as much as the next person, but I don’t go into Walmart expecting quality. Even if I’m buying name brand stuff like a Sony television or a fancy fuckin’ toaster, I keep my expectations low just in case either of them explode before the warranty is up. Which is likely, because y’know…Walmart.